Why is company video production the future of content marketing? Does social video start conversations?
Online video is everywhere in this connected world we live in. It’s on our mobiles, tablets, laptops and even TV sets. Have you watched a video online this week? Even today? What did you do? Learn something new? Watch and share something funny? Watch the news or maybe a film via Netflix? More than likely…
It’s important to look at the shift in consumer trends to understand why businesses are moving away from TV advertising to online advertising. Online advertising is so much more powerful and interactive than TV advertising. It’s clear your audience will share, like and re-post if they engage with it. Yup, that’s called social video advertising!
Here are a few stats, to help you understand why businesses should be using video as part of their content video marketing strategy to promote, engage their audience and drive more traffic to their sites. There are so many stat’s and we don’t want to oversell the power of online video but here are a few.
- Youtube gets over a 1 billion unique visitors every month (Youtube)
- Internet video traffic will be 69% of all global consumer Internet traffic in 2017. (Cisco)
- By 2016, 2/3rds of the worlds mobile data traffic will be video according to (Cisco)
- Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)
- Online video ads increase purchase by 97%, and brand association by 139%. (Unruly)
As you can see these are huge numbers and this should make you aware how important video is in helping develop your business. That’s why you must have a content creation strategy with a 12 to 36 month view in producing content on a weekly basis.
When considering content creation strategies there are two ways to go:-
If you are a business targeting consumers (B2C) then you need to speak to them directly. You can do this in the form of social adverting or content marketing. If you are a business targeting other businesses (B2B) then statistical and educational based videos really help your clients make an informed decision.
As you can see content marketing and company video production go hand in hand and are driven by the social needs of consumer trends.
If you have any ideas about your video content creation strategy or would like to bounce some ideas around please give us a call or make an enquiry.
We are always happy to help.
MK Productions team